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Sex sells, but who’s buying?
Remember how our parents ‘allowed’ us to watch incessant television or play our hearts out a day before any examination? This trick...
Gautam Chintamani
Oct 27, 20191 min read
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Soft power for hard messaging
While PM Modi excels at using Bollywood's soft power for hard messaging, his predecessors used it to supplement their own messaging.....
Gautam Chintamani
Sep 13, 20171 min read
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The Making of Star India
The Making of Star India: Vanita Kohli-Khandekar's book on Rupert Murdoch’s Indian TV foray is a must-read. In a day and age where the...
Gautam Chintamani
Sep 13, 20171 min read
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